How Our Creative Process Works

Big Picture

We’ll ask the right questions to uncover the truth about why you need a new website and exactly what it is you’re trying to achieve. Some of these questions may seem a little uncomfortable. However, we want to make sure we are setting the right direction from the beginning.


Once we have all the information we need, we’ll build a basic layout so we can all get on the same page very quickly about what it is we’re trying to communicate and the best way to structure the information.


Now instead of trying to tell you what I intend to build and hoping you understand my jargon, at this point I’ll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it will be a rough draft, but it will help us focus on the big picture so that next we can get the details right.


The fun begins during the design stage because we get to play with the crayons and coloring pencils to bring your interactive prototype to life to match your brand identity. During this stage we will focus on all the hundreds of tiny details that will make your website shine!


Finally, we go through the website with a fine-toothed comb to ensure everything is plugged in and tested before deploying your shiny new website so you can show it off to the whole world.